Pepita is an Italian artisanal gelato shop that offers a wide range of flavors made with the finest ingredients, fresh fruit, and milk sourced exclusively from Italian farms. It is a perfect place to enjoy quality products and spend time in peace with friends or family. The visual identity is inspired by 1950s gelato shops but includes elements of modernity and freshness. The bold color palette reflects the gelato flavors, and the logo conveys cheerfulness and vibrancy